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The Business Case Builder helps you create compelling, data-backed proposals for career advancement. Whether you’re seeking a promotion, pay rise, or role expansion, it turns your evidence base into a persuasive document.

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When to Use It

Use the Business Case Builder when you:
  • Are preparing for a promotion conversation
  • Need to justify a salary increase
  • Want to propose a role expansion or new responsibilities
  • Need a formal document for HR or leadership review

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How It Works

1
Select Goal Type
2
Choose the type of business case:
3
  • Promotion — Make the case for advancing to a higher role
  • Pay Rise — Justify a salary increase in your current role
  • Role Expansion — Propose new responsibilities or a reshaped role
    • 4
    Enter Current State
    5
    Provide details about your current situation:
    6
  • Current title and compensation
  • Key responsibilities
  • Time in role
  • Recent performance ratings (if applicable)
    • 7
    Enter Target State
    8
    Describe what you’re proposing:
    9
  • Target title (for promotions)
  • Target compensation
  • New or expanded responsibilities
  • Your justification for the change
    • 10
    Select Achievements
    11
    Choose relevant achievements from your evidence base. The AI uses these to build your case with concrete examples and quantified impact.
    12
    Select achievements that directly support your case. Quality over quantity — 5-8 strong achievements are more effective than 20 weak ones.
    13
    Generate
    14
    Click Generate to create your business case. The AI produces a comprehensive document including:
    15
  • Executive summary
  • Your value proposition
  • Evidence-backed achievements
  • ROI analysis
  • Risk mitigation
  • Recommended next steps
    • 16
    Export
    17
    View and export your business case in multiple formats:
    18
    FormatBest ForEmailSending to your manager informallyFormal ProposalHR documentation or leadership reviewPresentation SlidesIn-person meetings or presentationsElevator PitchQuick verbal summary

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    Tips for Best Results

    1. Build your evidence base first — Strong achievements and revenue data make stronger cases
    2. Be realistic — Overreaching undermines credibility
    3. Use specific numbers — Quantified impact is more persuasive than vague claims
    4. Time it right — Generate your case before performance reviews or known budget cycles
    5. Customize the output — Use the AI draft as a starting point, then personalize

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    Example Use Case

    Scenario: You’re a Key Account Manager seeking a promotion to Senior KAM.
    1. Select Promotion as your goal type
    2. Enter your current title (Key Account Manager) and target title (Senior Key Account Manager)
    3. Select 6 achievements showing strategic account management, revenue growth, and leadership
    4. Generate the business case
    5. Export as Formal Proposal for HR review
    6. Export as Elevator Pitch for your conversation with your manager
    Last modified on May 4, 2026