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The Business Case Builder helps you create compelling, data-backed proposals for career advancement. Whether you’re seeking a promotion, pay rise, or role expansion, it turns your evidence base into a persuasive document.

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When to Use It

Use the Business Case Builder when you:
  • Are preparing for a promotion conversation
  • Need to justify a salary increase
  • Want to propose a role expansion or new responsibilities
  • Need a formal document for HR or leadership review

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How It Works

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Tips for Best Results

  1. Build your evidence base first — Strong achievements and revenue data make stronger cases
  2. Be realistic — Overreaching undermines credibility
  3. Use specific numbers — Quantified impact is more persuasive than vague claims
  4. Time it right — Generate your case before performance reviews or known budget cycles
  5. Customize the output — Use the AI draft as a starting point, then personalize

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Example Use Case

Scenario: You’re a Key Account Manager seeking a promotion to Senior KAM.
  1. Select Promotion as your goal type
  2. Enter your current title (Key Account Manager) and target title (Senior Key Account Manager)
  3. Select 6 achievements showing strategic account management, revenue growth, and leadership
  4. Generate the business case
  5. Export as Formal Proposal for HR review
  6. Export as Elevator Pitch for your conversation with your manager
Last modified on May 4, 2026