This guide walks through common workflows to help you get the most out of KAM Ascend.
Goal: Build a compelling case for promotion with evidence and coaching.
Log achievements from the past 12-24 months
Include revenue impact, leadership, and strategic contributions
Use STAR format for each achievement
Track your revenue impact
Log direct revenue, influenced revenue, and cost savings
Link revenue to achievements where possible
Start an AI Coach session with the Promotion Strategy template
Discuss your goals, concerns, and strategy
Extract action items to Execute
Use the Business Case Builder
Select Promotion as the goal type
Choose your strongest achievements
Export as Formal Proposal for HR
Prepare for the conversation
Export talking points from the business case
Review with AI Coach if needed
Schedule the meeting
Optimizing Your CV for a Job Application
Goal: Tailor your resume for a specific job opening.
Ensure your evidence base is current
Log recent achievements
Update revenue tracking
Link skills to achievements
Paste the job description
Upload your current CV
Review the Strategic Dossier
Check your pathway and verdict
Note critical issues and quick wins
Choose 5-8 achievements relevant to the role
Focus on impact and relevance
Fix critical issues first
Implement quick wins
Add missing keywords
Use the CV Rewrite feature
Review and personalize the output
Download the optimized version
Goal: Create a comprehensive performance review document.
Review your evidence base
Check Track for overview
Ensure achievements are logged for the review period
Update revenue tracking
Use Performance Review feature
Select the review period
Choose relevant achievements
Add context and goals
Export for different audiences
Formal Review for HR
Talking Points for your manager meeting
Summary Email for quick updates
Use AI Coach with Performance Review Prep template
Practice discussing your achievements
Prepare for questions about growth areas
Negotiating a Pay Rise
Goal: Build a data-backed case for a salary increase.
Log achievements showing value
Track revenue contributions
Note any expanded responsibilities
Use AI Coach with Pay Rise Negotiation template
Discuss timing, approach, and strategy
Practice your pitch
Use Business Case Builder
Select Pay Rise as the goal type
Include quantified impact
Prepare for the conversation
Export talking points
Anticipate objections
Know your target range
Building Your Evidence Base from Scratch
Goal: Start logging achievements and building your career evidence.
Log your last 3-6 months of achievements
Use STAR format
Link skills to each achievement
Log any direct or influenced revenue
Include cost savings and retention value
Be specific with numbers
Create career goals
Add action items to build evidence
Track your streak
Expand backward over time
Gradually add historical achievements
Focus on the most impactful first
Don’t try to document everything at once
Tracking OKRs and Proving Progress
Goal: Set your KPIs, define key results, and build evidence throughout the quarter.
Ask your manager what you will be measured on
Note the specific numbers and timeframes
Set objectives in OKR Tracker
Go to OKR Tracker
Add one objective per KPI
Set the time period (quarterly, half-yearly, or annual)
Add 3-5 measurable key results per objective
Set target values and current values
Use specific numbers, not vague outcomes
After logging an achievement, link it to the relevant key result
Link revenue records that moved the number
Do this weekly, not at the end of the quarter
Create actions in Execute
For key results that are behind, create action items in Execute
Link actions to the related goal
Track your progress daily
Check your OKR progress before manager conversations
Use the evidence list to back up your numbers
Flag at-risk key results early
Preparing for a Job Interview
Goal: Optimise your CV and practise for a specific interview.
Make sure your evidence base is current
Log recent achievements
Update revenue tracking
Link skills to achievements
Run the CV Optimizer with the job description
Review the gap analysis
Generate the optimised CV
Download the updated version
Run the Interview Simulator
Go to Interview Simulator
Paste the same job description (or pick it from your saved roles)
Upload the CV you will submit
Run the simulation — answer honestly, as you would in the real interview
Note the weaknesses and gaps flagged
Identify questions you struggled with
Prepare stronger answers for those areas
Run a second simulation for the same role
Try to improve your score
Focus on the areas that were weak last time
Use AI Coach to work on specific weak areas
Discuss strategy for the real interview
Extract action items to Execute
Last modified on May 30, 2026
